---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-002822"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-01-13T23:59:59+00:00"
generated_at: "2026-05-28T03:29:16.610657+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation revises 2024 guidance: revenue $486-$488M, adjusted EBITDA $(23)-$(21)M

## Summary
- New FY 2024 net revenue range $486M-$488M, down from prior $490M-$510M.
- New adjusted EBITDA range $(23)M-$(21)M, narrowing from $(20)M-$(10)M.
- Expects positive cash flow and adjusted EBITDA in Q4 2024, a strategic milestone.
- CEO Rob DeMartini cited challenging macro environment for the slight downward revision.
- Management to present at ICR Conference on January 13, 2025 at 3:00 p.m. ET.

## SEC filing metadata
- accession: 0001213900-25-002822
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-01-13T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025002822/0001213900-25-002822-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025002822/ea0227462-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-002822
- JSON: https://secwatch.observer/filing/0001213900-25-002822.json
- Plain text: https://secwatch.observer/filing/0001213900-25-002822.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.