---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-023702"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-03-13T23:59:59+00:00"
generated_at: "2026-05-24T21:22:16.106327+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Purple returns to positive Q4 Adjusted EBITDA; Board starts strategic alternatives review

## Summary
- Q4 net revenue $129.0M (-11.6% YoY), net loss $8.5M vs $18.3M loss prior year.
- Q4 Adjusted EBITDA $2.9M (first positive quarter in eight); FY24 adjusted EBITDA -$20.8M vs -$54.7M.
- Board formed special committee to evaluate strategic alternatives after inbound interest; Jefferies retained as advisor.
- Term loan increased by $19M to $80M total commitment; interest may be paid in kind.
- FY2025 guidance: revenue $465-$485M, adjusted EBITDA $0-$10M; Q1 revenue $102-$107M, EBITDA $(6)-(9)M.

## SEC filing metadata
- accession: 0001213900-25-023702
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-03-13T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025023702/0001213900-25-023702-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025023702/ea0234042-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-023702
- JSON: https://secwatch.observer/filing/0001213900-25-023702.json
- Plain text: https://secwatch.observer/filing/0001213900-25-023702.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.