---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-029408"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-04-07T23:59:59+00:00"
generated_at: "2026-05-23T19:44:25.882999+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation receives Nasdaq deficiency notice for bid price below $1.00

## Summary
- Received Nasdaq notice on April 4, 2025 for non-compliance with minimum bid price rule 5450(a)(1).
- Closing bid price below $1.00 per share for 30 consecutive business days triggered the notice.
- Company has 180 calendar days, until October 1, 2025, to regain compliance with a $1.00 minimum bid for 10 consecutive days.
- If not cured, may transfer to Nasdaq Capital Market for an additional 180-day period, subject to other listing standards.

## SEC filing metadata
- accession: 0001213900-25-029408
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-04-07T23:59:59+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 3.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025029408/0001213900-25-029408-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025029408/ea0237007-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-029408
- JSON: https://secwatch.observer/filing/0001213900-25-029408.json
- Plain text: https://secwatch.observer/filing/0001213900-25-029408.txt

## Key facts
- Listing & Compliance Notices
  Purple Innovation, Inc. received a nasdaq noncompliance notice notice regarding minimum bid price (rules 5450(a)(1)).
  - Exchange: nasdaq
  - Notice: noncompliance notice
  - Deficiency: minimum bid price
  - Rules: 5450(a)(1)
  source text: April 4, 2025, Purple Innovation, Inc. (the “Company”) received written notice from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”) that the Company is not in compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of the Company’s common stock has been below the required minimum of $1.00 per share for 30 consecutive business days. The notification of noncompliance has no immediate effect on the listing or trading of the Company’s Class A common stock on The Nasdaq Global Select Market. The Company has 180 calendar days, or until October 1, 2025, to
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390025029408/0001213900-25-029408-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.