---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-040153"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-05-06T23:59:59+00:00"
generated_at: "2026-05-22T12:26:14.214431+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation Q1 revenue $104.2M (-13.2% YoY); expands Mattress Firm partnership; reaffirms FY25 guidance

## Summary
- Q1 net revenue $104.2M, down 13.2% YoY. Net loss improved to $(19.1)M from $(50.2)M.
- GAAP gross margin 39.4% (+460 bps); adjusted gross margin 40.3% (+550 bps).
- Adjusted EBITDA $(4.7)M vs $(13.2)M prior year, ahead of guidance.
- Reaffirms FY25 outlook: revenue $465-$485M, adjusted EBITDA flat to +$10M.
- Expanded Mattress Firm partnership: footprint to min 12,000 slots (from ~5,000); $20M term loan amendment.

## SEC filing metadata
- accession: 0001213900-25-040153
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-05-06T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025040153/0001213900-25-040153-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025040153/ea0240908-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-040153
- JSON: https://secwatch.observer/filing/0001213900-25-040153.json
- Plain text: https://secwatch.observer/filing/0001213900-25-040153.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.