---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-066965"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-07-23T23:59:59+00:00"
generated_at: "2026-05-18T03:28:37.578407+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation grants $2.34M in long-term cash bonuses to CEO, CFO, and Eric Haynor tied to 2025-2027 performance

## Summary
- CEO Robert DeMartini awarded $1.5M long-term incentive cash bonus; CFO Todd Vogensen $450,000; Eric Haynor $393,750.
- Bonuses based on cumulative net revenue, adjusted EBITDA, and EBITDA margin for the period Jan 1, 2025 to Dec 31, 2027.
- Threshold payout is 50% of target; maximum is 400% if net revenue reaches $2,657.9M and adjusted EBITDA $192.6M.
- No payout unless cumulative adjusted EBITDA exceeds $98.6M and recipient remains employed through payment date.
- Change-in-control provisions guarantee minimum 50% payout if threshold metrics are met, prorated for actual performance.

## SEC filing metadata
- accession: 0001213900-25-066965
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-07-23T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025066965/0001213900-25-066965-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025066965/ea0249931-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-066965
- JSON: https://secwatch.observer/filing/0001213900-25-066965.json
- Plain text: https://secwatch.observer/filing/0001213900-25-066965.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.