---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-068432"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-07-29T23:59:59+00:00"
generated_at: "2026-05-17T23:43:36.891550+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Purple defers 65% of special bonuses for three NEOs; adds 15% premium, waives CEO repayment clause

## Summary
- DeMartini: 65% ($386,750) of $595K special bonus deferred to Jan 2026/change of control; increased 15% to $444,763.
- Vogensen: 65% ($341,250) of $525K special bonus deferred plus 15% ($51,188) to $392,438; 35% paid Aug 2025.
- CEO DeMartini's repayment obligation (if terminated before June 30, 2026) waived after Enhanced Amount Vesting Date.
- Eric Haynor entered similar amendment on July 24, 2025; specific dollar amounts not disclosed in the filing.

## SEC filing metadata
- accession: 0001213900-25-068432
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-07-29T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025068432/0001213900-25-068432-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025068432/ea0250549-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-068432
- JSON: https://secwatch.observer/filing/0001213900-25-068432.json
- Plain text: https://secwatch.observer/filing/0001213900-25-068432.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.