---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-068710"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-07-29T23:59:59+00:00"
generated_at: "2026-05-17T23:43:32.844017+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation Q2 net loss $17.3M; revenue down 12.6% to $105.1M; reaffirms FY2025 guidance

## Summary
- Q2 revenue $105.1M, down 12.6% YoY; gross margin 35.9%, down 480 bps due to tariffs and ramp-up costs.
- Net loss of $17.3M vs breakeven last year; adjusted EBITDA improved to $(2.4)M from $(4.1)M.
- Reaffirmed FY2025 revenue guidance $465-485M and adjusted EBITDA flat to +$10M.
- Cash increased to $34.2M at June 30, 2025 from $29.0M at Dec 31, 2024.
- CEO cites strong Rejuvenate 2.0 demand and Mattress Firm rollout on track; Q3 revenue-to-date up mid-single digits.

## SEC filing metadata
- accession: 0001213900-25-068710
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-07-29T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/0001213900-25-068710-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea0250535-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-068710
- JSON: https://secwatch.observer/filing/0001213900-25-068710.json
- Plain text: https://secwatch.observer/filing/0001213900-25-068710.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.