---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-072627"
form_type: "8-K"
ticker: "SBIG"
cik: "0001801602"
company_name: "SpringBig Holdings, Inc."
filed_at: "2025-08-06T23:59:59+00:00"
generated_at: "2026-05-17T19:47:25.501427+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# SpringBig acquires VICE CRM for 2.38M shares; CEO Christopher gets majority stake

## Summary
- Total purchase price of 2,383,126 shares of SpringBig common stock; 1,191,563 issued at closing, 1,191,563 held back for 12-month continuous service by CEO.
- At closing, Jaret Christopher received 772,133 shares, David Schachter 181,117, Luis Aristides Diaz Madrid 238,313.
- VICE CRM is an AI-enabled performance marketing platform for regulated industries (alcohol, cannabis); business to be integrated into SpringBig.
- Holdback Shares subject to indemnification claims; issuance contingent on Christopher's 12-month continued employment.

## SEC filing metadata
- accession: 0001213900-25-072627
- form_type: 8-K
- ticker: SBIG
- cik: 0001801602
- company_name: SpringBig Holdings, Inc.
- filed_at: 2025-08-06T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 1.01, 3.02, 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1801602/000121390025072627/0001213900-25-072627-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1801602/000121390025072627/ea0252065-8k_spring.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-072627
- JSON: https://secwatch.observer/filing/0001213900-25-072627.json
- Plain text: https://secwatch.observer/filing/0001213900-25-072627.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.