---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-074635"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2025-08-12T23:59:59+00:00"
generated_at: "2026-05-17T14:38:44.005356+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation amends CEO DeMartini's employment and executive RSUs with revised change-in-control terms

## Summary
- On August 7, 2025, Purple Innovation amended CEO Robert DeMartini's employment agreement to redefine 'change in control', excluding acquisitions by Coliseum Capital.
- Board also approved RSU amendments for CFO Todd Vogensen, CHRO John J. Roddy, and COO Eric S. Haynor, providing 100% vesting upon termination without cause.
- The amendments clarify that change in control excludes transactions solely for reincorporation or forming a holding company owned in same proportions.
- Under the RSU amendment, 100% of restricted shares vest immediately upon a change in control during the vesting period.
- The changes were effective August 7, 2025, and the full text is filed as Exhibits 10.1 and 10.2.

## SEC filing metadata
- accession: 0001213900-25-074635
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2025-08-12T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390025074635/0001213900-25-074635-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390025074635/ea0252675-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-074635
- JSON: https://secwatch.observer/filing/0001213900-25-074635.json
- Plain text: https://secwatch.observer/filing/0001213900-25-074635.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.