---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-074949"
form_type: "8-K"
ticker: "YHC"
cik: "0001843165"
company_name: "LQR House Inc."
filed_at: "2025-08-12T23:59:59+00:00"
generated_at: "2026-05-17T14:51:04.729985+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# LQR House subsidiary signs TikTok MCN agency contract; appoints Yilin Lu President

## Summary
- Wholly owned subsidiary YHC Online Ltd. entered MCN agency services contract with TikTok to develop, manage, and monetize creator-led content.
- Collaboration aims to enable cross-platform campaign execution across TikTok, Meta, and Google for integrated digital marketing.
- Board member Yilin Lu appointed President effective August 6, 2025, overseeing global growth in digital infrastructure and media monetization.
- Mr. Lu played central role in initiating TikTok discussions; he has over 15 years equity investment/trading experience and holds CFA and FRM designations.

## SEC filing metadata
- accession: 0001213900-25-074949
- form_type: 8-K
- ticker: YHC
- cik: 0001843165
- company_name: LQR House Inc.
- filed_at: 2025-08-12T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1843165/000121390025074949/0001213900-25-074949-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1843165/000121390025074949/ea0252794-8k_lqr.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-074949
- JSON: https://secwatch.observer/filing/0001213900-25-074949.json
- Plain text: https://secwatch.observer/filing/0001213900-25-074949.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.