---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-25-087387"
form_type: "8-K"
ticker: "ASST"
cik: "0001920406"
company_name: "Strive, Inc."
filed_at: "2025-09-15T23:59:59+00:00"
generated_at: "2026-05-17T06:40:49.437456+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Strive closes merger with Strive Enterprises; names new CEO, CFO; auditor changed to KPMG; ATM offering at $2.50+

## Summary
- Merger with Strive Enterprises closed Sept 12, 2025; company renamed from Asset Entities to Strive, Inc.
- CEO Matthew Cole: base salary $800k, target bonus 200%, $2M transaction bonus, $17M RSU grant.
- CFO Benjamin Pham (base $500k, bonus target 100%), CLO Logan Beirne ($500k), CMO Arshia Sarkhani ($350k) appointed.
- Auditor changed from WWC to KPMG effective closing date; no reportable disagreements or events.
- Subscription agreement amended to allow ATM offering of common stock at or above $2.50 per share.

## SEC filing metadata
- accession: 0001213900-25-087387
- form_type: 8-K
- ticker: ASST
- cik: 0001920406
- company_name: Strive, Inc.
- filed_at: 2025-09-15T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 4.01, 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1920406/000121390025087387/0001213900-25-087387-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1920406/000121390025087387/ea0257312-8k_strive.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-25-087387
- JSON: https://secwatch.observer/filing/0001213900-25-087387.json
- Plain text: https://secwatch.observer/filing/0001213900-25-087387.txt

## Key facts
- Auditor Changes
  Strive, Inc. dismissed WWC, P.C. as its auditor.
  - Action: dismissal
  - Auditor: WWC, P.C.
  - Successor: KPMG LLP
  source text: WWC, P.C. (“WWC”) served as the Company’s independent registered public accounting firm for the fiscal years ended December 31, 2024 and 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1920406/000121390025087387/0001213900-25-087387-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.