other material
confidence medium
sentiment positive
materiality 0.55
Versus Systems signs non-binding LOI with LiftMedia for DOOH expansion in Iberian Peninsula
Versus Systems Inc.
- Non-binding LOI to integrate Versus' interactive tools into LiftMedia's DOOH screens across Spain and Portugal.
- Initial activation targets tens of thousands of elevator-based properties, reaching 2.65M people daily (4.4% of Iberian population).
- Nearly 1 billion impressions per year anticipated; pilot launch after executing Master Services Agreement within 60 days.
- CEO Luis Goldner views collaboration as scalable model for further global DOOH market expansion.