other material
confidence high
sentiment positive
materiality 0.65
Versus Systems signs definitive agreement with LiftMedia to launch interactive DOOH platform in Iberian markets
Versus Systems Inc.
- Agreement with LiftMedia to integrate tech across DOOH network reaching 2.65M people/day and 1B impressions annually.
- Revenue sharing 50:50; predicted streams include sponsored games, engagement billing, and subscriptions.
- Pilot launch in Spain and Portugal in late Q1 2026; full rollout across Iberian markets in Q2 2026.
- New mobile app 'LiftGames' will allow users to play games, earn rewards, and interact with DOOH screens.