---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-048279"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2026-04-28T23:59:59+00:00"
generated_at: "2026-05-15T02:52:43.101070+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Purple Q1 rev $95.7M (-8.1%); cuts FY rev guidance; CFO Vogensen resigns, Lucian named

## Summary
- Q1 net revenue $95.7M, down 8.1% YoY; showroom comps +7.0%, e-commerce improved sequentially.
- Net loss $30.5M vs $19.1M YoY; adjusted EBITDA $(4.8)M, flat YoY.
- FY2026 revenue guidance cut to $465-485M from $500-520M due to accounting adjustment; EBITDA guidance reaffirmed at $20-30M.
- CFO Todd Vogensen resigns effective May 1, 2026; Robert Lucian (ex-La-Z-Boy CFO) appointed CFO effective April 27, 2026.
- Lucian's compensation: $600K base, $20K signing bonus, 75% target short-term incentive with $300K guarantee for 2026.

## SEC filing metadata
- accession: 0001213900-26-048279
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2026-04-28T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 2.02, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390026048279/0001213900-26-048279-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390026048279/ea0287736-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-048279
- JSON: https://secwatch.observer/filing/0001213900-26-048279.json
- Plain text: https://secwatch.observer/filing/0001213900-26-048279.txt

## Key facts
- Earnings Releases
  Purple Innovation, Inc. reported the first quarter ended March 31, 2026 results: revenue $95.7 million, net income $30.5 million. Guidance reaffirmed.
  - Period: the first quarter ended March 31, 2026
  - Revenue: $95.7 million
  - Net income: $30.5 million
  - Guidance: reaffirmed
  - Result: reported results
  source text: expanded distribution, and believe that we are well positioned to deliver continued progress in 2026.” First Quarter 2026 Financial Results First quarter 2026 net revenue was $95.7 million, down approximately 8.1% compared to the first quarter of 2025. The decrease was primarily driven by softness in e-commerce and lower wholesale revenue, partially offset by
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390026048279/0001213900-26-048279-index.htm
- Executive change
  Todd Vogensen departed as Chief Financial Officer at Purple Innovation, Inc..
  - Action: resignation
  - Role: Chief Financial Officer
  source text: provided notice to the Company of his resignation as Chief Financial Officer effective May 1, 2026
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390026048279/0001213900-26-048279-index.htm
- Executive change
  Robert G. Lucian was appointed as Chief Financial Officer at Purple Innovation, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: the Board of Directors (the “Board”) of the Company appointed Robert G. Lucian to serve as the Chief Financial Officer of the Company, effective the week of April 27, 2026
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390026048279/0001213900-26-048279-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.