---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-050993"
form_type: "8-K"
ticker: "HIT"
cik: "0002019505"
company_name: "Health In Tech, Inc."
filed_at: "2026-05-01T23:59:59+00:00"
generated_at: "2026-05-15T00:23:51.036466+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Dustin Plantholt exits as Chief AI & Marketing Officer; signs consulting deal with HITChain

## Summary
- Dustin Plantholt departed as Chief AI & Marketing Officer effective Apr 30, 2026, as part of a business transition, not a disagreement.
- Plantholt Advisory Group LLC will receive $28,333/month and 500,000 restricted HITChain shares vesting monthly over 12 months as consulting compensation.
- Consulting focuses on AI-powered benefits counselor "AskTim" and integration of zero-knowledge proof technology from Midnight.
- Consulting agreement with subsidiary HITChain Inc. is terminable by either party upon 10 days' written notice.

## SEC filing metadata
- accession: 0001213900-26-050993
- form_type: 8-K
- ticker: HIT
- cik: 0002019505
- company_name: Health In Tech, Inc.
- filed_at: 2026-05-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/2019505/000121390026050993/0001213900-26-050993-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/2019505/000121390026050993/ea0288750-8k_health.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-050993
- JSON: https://secwatch.observer/filing/0001213900-26-050993.json
- Plain text: https://secwatch.observer/filing/0001213900-26-050993.txt

## Key facts
- Executive change
  Dustin Plantholt departed as Chief AI & Marketing Officer at Health In Tech, Inc..
  - Action: departed
  - Role: Chief AI & Marketing Officer
  source text: Following receipt of formal notice on April 27, 2026, Dustin Plantholt departed from his role as Chief AI & Marketing Officer of Health In Tech, Inc. (the “Company”), effective as of April 30, 2026, as part of a business transition and not as a result of any disagreement with the Company on any matter relating to its operations, policies or practices.
  evidence_url: https://www.sec.gov/Archives/edgar/data/2019505/000121390026050993/0001213900-26-050993-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.