---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-075637"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2026-07-06T22:16:20+00:00"
generated_at: "2026-07-07T10:05:43.639154+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation shareholders approve reverse stock split; CEO gets $1M retention bonus

## Summary
- Stockholders approved reverse stock split at ratio from 1:10 to 1:30, as determined by Board.
- CEO Robert T. DeMartini eligible for $1M retention bonus vesting in three tranches through June 30, 2027.
- Amendment provides for accelerated vesting of time-based RSUs and pro-rata PSUs upon retirement after June 30, 2027.
- Adjournment proposal also approved with 86.9M votes for, 2.1M against, 2.4M abstain.

## SEC filing metadata
- accession: 0001213900-26-075637
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2026-07-06T22:16:20+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.07, 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390026075637/0001213900-26-075637-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390026075637/ea0297183-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-075637
- JSON: https://secwatch.observer/filing/0001213900-26-075637.json
- Plain text: https://secwatch.observer/filing/0001213900-26-075637.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.