---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-078509"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2026-07-16T12:43:07+00:00"
generated_at: "2026-07-16T12:45:05.464977+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation announces 1-for-25 reverse stock split effective July 19, 2026

## Summary
- Reverse stock split at 1-for-25 ratio approved by board on July 7, filed with Delaware on July 16.
- Effective 11:59 pm ET on July 19, 2026; shares begin trading split-adjusted on Nasdaq on July 20.
- Post-split shares outstanding: ~4,353,026 Class A and 6,522 Class B common stock.
- No fractional shares issued; rounding up to next whole number; new CUSIP 74640Y304.
- All warrants, options, and other securities proportionally adjusted.

## SEC filing metadata
- accession: 0001213900-26-078509
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2026-07-16T12:43:07+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 3.03, 5.03, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390026078509/0001213900-26-078509-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390026078509/ea0297724-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-078509
- JSON: https://secwatch.observer/filing/0001213900-26-078509.json
- Plain text: https://secwatch.observer/filing/0001213900-26-078509.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.