secwatch.observer — SEC 8-K summary
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Issuer:     Purple Innovation, Inc. (PRPL)
CIK:        0001643953
Form:       8-K
Filed at:   2026-07-16T12:43:07+00:00
Accession:  0001213900-26-078509
Event type: other_material
Sentiment:  neutral
Materiality: 0.50
Item codes: 3.03, 5.03, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Purple Innovation announces 1-for-25 reverse stock split effective July 19, 2026
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- Reverse stock split at 1-for-25 ratio approved by board on July 7, filed with Delaware on July 16.
- Effective 11:59 pm ET on July 19, 2026; shares begin trading split-adjusted on Nasdaq on July 20.
- Post-split shares outstanding: ~4,353,026 Class A and 6,522 Class B common stock.
- No fractional shares issued; rounding up to next whole number; new CUSIP 74640Y304.
- All warrants, options, and other securities proportionally adjusted.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1643953/000121390026078509/0001213900-26-078509-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1643953/000121390026078509/ea0297724-8k_purple.htm
  HTML page:      https://secwatch.observer/filing/0001213900-26-078509

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer