---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-080265"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2026-07-22T15:11:28+00:00"
generated_at: "2026-07-22T15:12:07.862166+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Nasdaq panel grants Purple Innovation continued listing subject to bid price compliance by July 31, 2026

## Summary
- Reverse stock split 1-for-25 effective July 20, 2026; stock opened at $7.12 per share.
- Must demonstrate closing bid price ≥ $1.00 for 10 consecutive trading days by July 31, 2026.
- Panel reserves right to reconsider; failure to comply may lead to delisting.
- Previously received deficiency notice on May 5, 2026 for bid price below $1.00.

## SEC filing metadata
- accession: 0001213900-26-080265
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2026-07-22T15:11:28+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 3.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390026080265/0001213900-26-080265-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390026080265/ea0298652-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-080265
- JSON: https://secwatch.observer/filing/0001213900-26-080265.json
- Plain text: https://secwatch.observer/filing/0001213900-26-080265.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.