---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-087318"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2026-08-10T20:55:21+00:00"
generated_at: "2026-08-10T20:56:08.792751+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation Q2 net loss narrows to $3.2M, adjusted EBITDA turns positive

## Summary
- Q2 2026 net revenue $98.3M, down 6.5% YoY; wholesale fell 19.1% to $37.4M.
- GAAP net loss improved $14.1M to $3.2M; adjusted EBITDA improved $4.4M to $2.1M.
- Showroom revenue up 16.6%; DTC revenue up 3.4% while e-commerce down 1.4%.
- Gross margin 45.2%, up 470 bps driven by $5.3M tariff refund.
- Regained compliance with Nasdaq minimum bid price requirement; revised 2026 revenue guidance.

## SEC filing metadata
- accession: 0001213900-26-087318
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2026-08-10T20:55:21+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390026087318/0001213900-26-087318-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390026087318/ea0301257-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-087318
- JSON: https://secwatch.observer/filing/0001213900-26-087318.json
- Plain text: https://secwatch.observer/filing/0001213900-26-087318.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.