---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-26-106812"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2026-10-05T20:00:18+00:00"
generated_at: "2026-10-12T14:49:06.988666+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation gets Nasdaq notice: market value of publicly held shares below $15M minimum

## Summary
- Nasdaq notified Purple Innovation on Sept 30, 2026 that its Market Value of Publicly Held Shares was below the $15M minimum for 30 consecutive business days.
- Company has 180 days, until a compliance date stated as March 29, 2026, to hold MVPHS of $15M or more for at least 10 consecutive business days.
- Nasdaq said the notice has no immediate effect on the listing or trading of PRPL Class A common stock on the Nasdaq Global Select Market.
- Failure to regain compliance would bring a delisting notice; the company could appeal to a hearings panel or apply to move to the Nasdaq Capital Market.
- Report signed by CFO Robert G. Lucian, dated October 5, 2026.

## SEC filing metadata
- accession: 0001213900-26-106812
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2026-10-05T20:00:18+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 3.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390026106812/0001213900-26-106812-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390026106812/ea0307738-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-26-106812
- JSON: https://secwatch.observer/filing/0001213900-26-106812.json
- Plain text: https://secwatch.observer/filing/0001213900-26-106812.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.