---
schema_version: "secwatch.filing_event.v1"
accession: "0001254699-21-000014"
form_type: "8-K"
ticker: "QVCDQ"
cik: "0001254699"
company_name: "QVC INC"
filed_at: "2021-07-13T23:59:59+00:00"
generated_at: "2026-06-30T05:38:09.183940+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# David Rawlinson II to become President & CEO of Qurate Retail and QVC effective Oct 1, 2021

## Summary
- Rawlinson named President and CEO-Elect effective Aug 1, 2021; assumes full CEO role Oct 1, 2021.
- Rawlinson will simultaneously serve as President and CEO of QVC, Inc., the subsidiary.
- Announcement made July 13, 2021; succession plan detailed in QRI press release.

## SEC filing metadata
- accession: 0001254699-21-000014
- form_type: 8-K
- ticker: QVCDQ
- cik: 0001254699
- company_name: QVC INC
- filed_at: 2021-07-13T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1254699/000125469921000014/0001254699-21-000014-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1254699/000125469921000014/qvc-20210713.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001254699-21-000014
- JSON: https://secwatch.observer/filing/0001254699-21-000014.json
- Plain text: https://secwatch.observer/filing/0001254699-21-000014.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.