---
schema_version: "secwatch.filing_event.v1"
accession: "0001314727-25-000067"
form_type: "8-K"
ticker: "SONO"
cik: "0001314727"
company_name: "Sonos Inc"
filed_at: "2025-07-23T23:59:59+00:00"
generated_at: "2026-05-18T03:17:19.356229+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Sonos appoints Tom Conrad as permanent CEO with $850k salary and $7M equity grant

## Summary
- Tom Conrad named permanent CEO/President effective July 22, 2025; interim CEO since Jan 13, 2025.
- Base salary $850k; target annual bonus 100% of salary; $750k performance bonus for fiscal 2025 interim service.
- Initial CEO equity awards of ~$7M: $3.5M RSUs (4-year annual vest) and $3.5M PSUs (two-year performance goals).
- Severance: 24-month salary on qualifying termination; full equity acceleration upon change-of-control termination. Conrad remains on Board.

## SEC filing metadata
- accession: 0001314727-25-000067
- form_type: 8-K
- ticker: SONO
- cik: 0001314727
- company_name: Sonos Inc
- filed_at: 2025-07-23T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1314727/000131472725000067/0001314727-25-000067-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1314727/000131472725000067/sono-20250722.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001314727-25-000067
- JSON: https://secwatch.observer/filing/0001314727-25-000067.json
- Plain text: https://secwatch.observer/filing/0001314727-25-000067.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.