---
schema_version: "secwatch.filing_event.v1"
accession: "0001333493-23-000149"
form_type: "8-K"
ticker: "EHTH"
cik: "0001333493"
company_name: "eHealth, Inc."
filed_at: "2023-11-20T23:59:59+00:00"
generated_at: "2026-06-07T23:16:38.498509+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# eHealth COO Roman Rariy resigns effective Dec 31; CMO Barbeau promoted to CRO

## Summary
- COO and CTO Roman Rariy to depart Dec 31, 2023; resignation not due to any disagreement with company.
- CMO Michelle Barbeau appointed Chief Revenue Officer effective Jan 1, 2024, overseeing Sales and Marketing.
- Company reaffirms full-year 2023 guidance from Nov 8 earnings call; transformation plan substantially complete.
- Leadership change aligns with shifting focus to profitable growth and business diversification.

## SEC filing metadata
- accession: 0001333493-23-000149
- form_type: 8-K
- ticker: EHTH
- cik: 0001333493
- company_name: eHealth, Inc.
- filed_at: 2023-11-20T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1333493/000133349323000149/0001333493-23-000149-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1333493/000133349323000149/ehth-20231120.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001333493-23-000149
- JSON: https://secwatch.observer/filing/0001333493-23-000149.json
- Plain text: https://secwatch.observer/filing/0001333493-23-000149.txt

## Key facts
- Executive change
  Roman Rariy resigned as chief operating officer and chief transformation officer at eHealth, Inc..
  - Action: resigned
  - Role: chief operating officer and chief transformation officer
  source text: On November 20, 2023, Roman Rariy notified eHealth, Inc. (the "Company") of his decision to resign from his position as the Company’s chief operating officer and chief transformation officer, effective December 31, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1333493/000133349323000149/0001333493-23-000149-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.