---
schema_version: "secwatch.filing_event.v1"
accession: "0001334036-24-000015"
form_type: "8-K"
ticker: "CROX"
cik: "0001334036"
company_name: "Crocs, Inc."
filed_at: "2024-02-01T23:59:59+00:00"
generated_at: "2026-06-06T10:49:06.376169+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Anne Mehlman promoted to Crocs Brand President; Michelle Poole to retire

## Summary
- Anne Mehlman, current CFO, appointed EVP and Crocs Brand President effective May 3, 2024.
- Mehlman to remain CFO until replacement appointed; base salary increased to $750,000.
- Michelle Poole to retire as Brand President, serve as Special Advisor from May 3, 2024 to April 1, 2025.
- Mehlman receives $4M equity grant (50% RSUs, 50% PSUs) and target bonus 125% of earnings.
- Poole's base salary during advisory period $100,000/year; equity awards continue vesting.

## SEC filing metadata
- accession: 0001334036-24-000015
- form_type: 8-K
- ticker: CROX
- cik: 0001334036
- company_name: Crocs, Inc.
- filed_at: 2024-02-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000015/0001334036-24-000015-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000015/crox-20240128.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001334036-24-000015
- JSON: https://secwatch.observer/filing/0001334036-24-000015.json
- Plain text: https://secwatch.observer/filing/0001334036-24-000015.txt

## Key facts
- Executive change
  Anne Mehlman changed role as Executive Vice President and Crocs Brand President at Crocs, Inc..
  - Action: promoted
  - Role: Executive Vice President and Crocs Brand President
  source text: On January 28, 2024, Anne Mehlman, the Company’s current Executive Vice President and Chief Financial Officer, was appointed to succeed Michelle Poole as Executive Vice President and Crocs Brand President effective May 3, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000015/0001334036-24-000015-index.htm
- Executive change
  Michelle Poole departed as Executive Vice President, Brand President for Crocs at Crocs, Inc..
  - Action: retire
  - Role: Executive Vice President, Brand President for Crocs
  source text: Also, on January 28, 2024, Michelle Poole notified the Company that she intends to retire as Executive Vice President, Brand President for Crocs effective May 3, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000015/0001334036-24-000015-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.