---
schema_version: "secwatch.filing_event.v1"
accession: "0001334036-24-000076"
form_type: "8-K"
ticker: "CROX"
cik: "0001334036"
company_name: "Crocs, Inc."
filed_at: "2024-04-16T23:59:59+00:00"
generated_at: "2026-06-03T22:08:31.526610+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Crocs appoints former CMO Terence Reilly as HEYDUDE President, separates Rick Blackshaw

## Summary
- Terence Reilly appointed EVP and President of HEYDUDE brand, effective April 29, 2024.
- Rick Blackshaw separated as EVP Brand President for HEYDUDE, effective April 15, 2024.
- Blackshaw receives $675,000 severance (12 months base), $26,457 COBRA payment; PSUs prorated, other equity forfeited.
- Reilly previously served as Crocs CMO and most recently as President of Stanley brand.

## SEC filing metadata
- accession: 0001334036-24-000076
- form_type: 8-K
- ticker: CROX
- cik: 0001334036
- company_name: Crocs, Inc.
- filed_at: 2024-04-16T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000076/0001334036-24-000076-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000076/crox-20240415.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001334036-24-000076
- JSON: https://secwatch.observer/filing/0001334036-24-000076.json
- Plain text: https://secwatch.observer/filing/0001334036-24-000076.txt

## Key facts
- Executive change
  Terence Reilly was appointed as Executive Vice President and President for the HEYDUDE Brand at Crocs, Inc..
  - Action: appointed
  - Role: Executive Vice President and President for the HEYDUDE Brand
  source text: Crocs, Inc. (the “Company”) has appointed Terence Reilly as Executive Vice President and President for the HEYDUDE Brand (“HEYDUDE”), effective April 29, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000076/0001334036-24-000076-index.htm
- Executive change
  Rick Blackshaw departed as Executive Vice President, Brand President for HEYDUDE at Crocs, Inc..
  - Action: separated
  - Role: Executive Vice President, Brand President for HEYDUDE
  source text: On April 15, 2024, the Company made the decision to separate from Rick Blackshaw, Executive Vice President, Brand President for HEYDUDE, effective immediately
  evidence_url: https://www.sec.gov/Archives/edgar/data/1334036/000133403624000076/0001334036-24-000076-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.