---
schema_version: "secwatch.filing_event.v1"
accession: "0001334036-25-000060"
form_type: "8-K"
ticker: "CROX"
cik: "0001334036"
company_name: "Crocs, Inc."
filed_at: "2025-05-21T23:59:59+00:00"
generated_at: "2026-05-20T22:16:11.723013+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Crocs changes Terence Reilly's title to Chief Brand Officer; CEO to serve as interim HEYDUDE President

## Summary
- Terence Reilly named EVP, Chief Brand Officer, overseeing marketing for both Crocs and HEYDUDE brands.
- Reilly previously was EVP, Brand President for HEYDUDE; no change in compensation.
- CEO Andrew Rees appointed interim President for HEYDUDE brand until permanent structure announced.

## SEC filing metadata
- accession: 0001334036-25-000060
- form_type: 8-K
- ticker: CROX
- cik: 0001334036
- company_name: Crocs, Inc.
- filed_at: 2025-05-21T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1334036/000133403625000060/0001334036-25-000060-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1334036/000133403625000060/crox-20250516.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001334036-25-000060
- JSON: https://secwatch.observer/filing/0001334036-25-000060.json
- Plain text: https://secwatch.observer/filing/0001334036-25-000060.txt

## Key facts
- Executive change
  Terence Reilly changed role as Executive Vice President, Chief Brand Officer at Crocs, Inc..
  - Role: Executive Vice President, Chief Brand Officer
  source text: On May 16, 2025, the board of directors of Crocs, Inc. (the “Company”) approved a change in title and responsibilities for Terence Reilly, effective immediately. Mr. Reilly’s title changed from Executive Vice President, Brand President for HEYDUDE, to Executive Vice President, Chief Brand Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1334036/000133403625000060/0001334036-25-000060-index.htm
- Executive change
  Andrew Rees was appointed as interim President for the HEYDUDE brand at Crocs, Inc..
  - Action: appointed
  - Role: interim President for the HEYDUDE brand
  source text: In the meantime, Mr. Rees will serve as the interim President for the HEYDUDE brand until a permanent structure is announced.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1334036/000133403625000060/0001334036-25-000060-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.