---
schema_version: "secwatch.filing_event.v1"
accession: "0001336917-24-000110"
form_type: "8-K"
ticker: "UAA"
cik: "0001336917"
company_name: "Under Armour, Inc."
filed_at: "2024-08-06T23:59:59+00:00"
generated_at: "2026-05-31T12:11:18.223757+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Under Armour names ex-adidas exec Eric Liedtke EVP Brand Strategy; CCO Jim Dausch leaves

## Summary
- Chief Consumer Officer Jim Dausch to depart August 30, 2024.
- Eric Liedtke (ex-adidas Brand President) appointed EVP Brand Strategy, effective after acquisition of UNLESS COLLECTIVE.
- Liedtke will report to CEO Kevin Plank, overseeing brand strategy, marketing, loyalty, and sports marketing.
- UNLESS acquisition expected to close H2 FY2025; Liedtke co-founded UNLESS, a zero-plastic regenerative brand.
- Liedtke led adidas turnaround adding $8B revenue; launched Boost, Yeezy, Parley.

## SEC filing metadata
- accession: 0001336917-24-000110
- form_type: 8-K
- ticker: UAA
- cik: 0001336917
- company_name: Under Armour, Inc.
- filed_at: 2024-08-06T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1336917/000133691724000110/0001336917-24-000110-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1336917/000133691724000110/ua-20240806.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001336917-24-000110
- JSON: https://secwatch.observer/filing/0001336917-24-000110.json
- Plain text: https://secwatch.observer/filing/0001336917-24-000110.txt

## Key facts
- Executive change
  Jim Dausch departed as Chief Consumer Officer at Under Armour, Inc..
  - Action: will be leaving
  - Role: Chief Consumer Officer
  source text: On August 6, 2024, Under Armour, Inc. (the “Company”) announced that Jim Dausch, who joined the Company as Chief Consumer Officer in July 2023 and was a named executive officer in the Company’s most recent proxy statement, will be leaving the Company on August 30, 2024 to pursue other opportunities.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1336917/000133691724000110/0001336917-24-000110-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.