Under Armour CPO Saidi steps down; Trent named CMO, Peake President Americas

Under Armour, Inc.

Yassine Saidi leaves CPO role on Feb 2, 2026, becomes Senior Advisor Design & Expression through Feb 2027.
Saidi to receive ~$375K/quarter under consulting agreement, continued equity vesting, and tax support.
Kara Trent promoted to Chief Merchandising Officer, leading category management and go-to-market strategy.
Adam Peake promoted to President, Americas, overseeing North and South America marketplace operations.
Leadership changes aim to sharpen execution and align product, brand, and go-to-market under unified model.

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