---
schema_version: "secwatch.filing_event.v1"
accession: "0001341766-24-000080"
form_type: "8-K"
ticker: "CELH"
cik: "0001341766"
company_name: "Celsius Holdings, Inc."
filed_at: "2024-09-19T23:59:59+00:00"
generated_at: "2026-05-31T03:32:33.767236+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Celsius Holdings reports two board changes: Jim Lee resigns, Hans Melotte appointed

## Summary
- Director Jim Lee resigned Sept 19, 2024; resignation linked to his departure from PepsiCo, not due to any disagreement with Celsius.
- PepsiCo retains right to nominate a successor; board seat remains vacant until nomination.
- Board appointed Hans Melotte (former Starbucks President, Global Channel Development) to fill other vacancy, effective Sept 18, 2024.
- Melotte also appointed to Audit and Enterprise Risk Committee and HR and Compensation Committee; term until 2025 annual meeting.
- Melotte brings 30+ years consumer goods experience; also serves on Revlon, Cartamundi, and Pendulum Systems boards.

## SEC filing metadata
- accession: 0001341766-24-000080
- form_type: 8-K
- ticker: CELH
- cik: 0001341766
- company_name: Celsius Holdings, Inc.
- filed_at: 2024-09-19T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1341766/000134176624000080/0001341766-24-000080-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1341766/000134176624000080/celh-20240918.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001341766-24-000080
- JSON: https://secwatch.observer/filing/0001341766-24-000080.json
- Plain text: https://secwatch.observer/filing/0001341766-24-000080.txt

## Key facts
- Executive change
  Hans Melotte was appointed as Director at Celsius Holdings, Inc..
  - Action: appointed
  - Role: Director
  source text: On September 18, 2024, the Board appointed Hans Melotte, age 57, as a director to fill the vacancy on the Board created by the previously reported departure of Mr. Alexandre Ruberti.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000134176624000080/0001341766-24-000080-index.htm
- Executive change
  Jim Lee resigned as Director at Celsius Holdings, Inc..
  - Action: resigned
  - Role: Director
  source text: On September 19, 2024, Jim Lee resigned from the Board of Directors (the “Board”) of Celsius Holdings, Inc., a Nevada corporation (the “Company”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000134176624000080/0001341766-24-000080-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.