---
schema_version: "secwatch.filing_event.v1"
accession: "0001341766-25-000022"
form_type: "8-K"
ticker: "CELH"
cik: "0001341766"
company_name: "Celsius Holdings, Inc."
filed_at: "2025-03-03T23:59:59+00:00"
generated_at: "2026-05-25T17:02:32.926980+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Celsius appoints Eric Hanson as President and COO effective March 24, 2025

## Summary
- Eric Hanson, 53, joined from PepsiCo where he was SVP Strategic Partnerships since 2022.
- Base salary of $700,000; eligible for annual bonus and long-term incentive plan.
- Initial equity awards: $1.15M in RSUs/PSUs (50/50) plus $1.2M one-time RSU, all vesting over three years.
- CEO John Fieldly remains CEO and Chairman; Hanson assumes his President role.

## SEC filing metadata
- accession: 0001341766-25-000022
- form_type: 8-K
- ticker: CELH
- cik: 0001341766
- company_name: Celsius Holdings, Inc.
- filed_at: 2025-03-03T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1341766/000134176625000022/0001341766-25-000022-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1341766/000134176625000022/celh-20250303.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001341766-25-000022
- JSON: https://secwatch.observer/filing/0001341766-25-000022.json
- Plain text: https://secwatch.observer/filing/0001341766-25-000022.txt

## Key facts
- Executive change
  John Fieldly changed role as President at Celsius Holdings, Inc..
  - Role: President
  source text: Mr. Hanson will assume Mr. Fieldly’s current position as President as of March 24, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000134176625000022/0001341766-25-000022-index.htm
- Executive change
  Eric Hanson was appointed as President and Chief Operating Officer at Celsius Holdings, Inc..
  - Action: appointed
  - Role: President and Chief Operating Officer
  source text: appointed Mr. Eric Hanson to serve as the Company’s President and Chief Operating Officer with such appointment becoming effective on March 24, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000134176625000022/0001341766-25-000022-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.