secwatch.observer — SEC 8-K summary
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Issuer:     Celsius Holdings, Inc. (CELH)
CIK:        0001341766
Form:       8-K
Filed at:   2025-03-03T23:59:59+00:00
Accession:  0001341766-25-000022
Event type: leadership
Sentiment:  neutral
Materiality: 0.60
Item codes: 5.02
LLM model:  deepseek-v4-flash:cloud@v2

Celsius appoints Eric Hanson as President and COO effective March 24, 2025
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- Eric Hanson, 53, joined from PepsiCo where he was SVP Strategic Partnerships since 2022.
- Base salary of $700,000; eligible for annual bonus and long-term incentive plan.
- Initial equity awards: $1.15M in RSUs/PSUs (50/50) plus $1.2M one-time RSU, all vesting over three years.
- CEO John Fieldly remains CEO and Chairman; Hanson assumes his President role.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1341766/000134176625000022/0001341766-25-000022-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1341766/000134176625000022/celh-20250303.htm
  HTML page:      https://secwatch.observer/filing/0001341766-25-000022

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer