---
schema_version: "secwatch.filing_event.v1"
accession: "0001355096-25-000015"
form_type: "8-K"
ticker: "QVCGA"
cik: "0001355096"
company_name: "QVC Group, Inc."
filed_at: "2025-03-07T23:59:59+00:00"
generated_at: "2026-05-25T03:25:55.584500+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# QVC Group appoints Bill Wafford CFO/CAO, Fitzharris as principal operating officer

## Summary
- Brian Wendling steps down as Principal Financial Officer and CAO effective March 31, 2025.
- Bill Wafford (QVC Inc. CFO since 2023) named CFO and CAO of parent company effective April 1, 2025.
- Michael Fitzharris, President QVC US, designated principal operating officer effective April 1, 2025.
- Eve DelSoldo appointed EVP and General Counsel; Maffei, Rawlinson, Wilm remain in top roles.
- Changes part of transition of G&A services from Liberty Media to QVC management as company expands live social shopping.

## SEC filing metadata
- accession: 0001355096-25-000015
- form_type: 8-K
- ticker: QVCGA
- cik: 0001355096
- company_name: QVC Group, Inc.
- filed_at: 2025-03-07T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1355096/000135509625000015/0001355096-25-000015-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1355096/000135509625000015/qvcga-20250304x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001355096-25-000015
- JSON: https://secwatch.observer/filing/0001355096-25-000015.json
- Plain text: https://secwatch.observer/filing/0001355096-25-000015.txt

## Key facts
- Executive change
  Michael Fitzharris was appointed as Principal Operating Officer at QVC Group, Inc..
  - Action: designated
  - Role: Principal Operating Officer
  source text: effective April 1, 2025, will be considered the Company’s principal operating officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000135509625000015/0001355096-25-000015-index.htm
- Executive change
  Eve DelSoldo was appointed as Executive Vice President and General Counsel at QVC Group, Inc..
  - Action: appointed
  - Role: Executive Vice President and General Counsel
  source text: Eve DelSoldo has been appointed Executive Vice President and General Counsel of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000135509625000015/0001355096-25-000015-index.htm
- Executive change
  Bill Wafford was appointed as Chief Financial Officer and Chief Administrative Officer at QVC Group, Inc..
  - Action: appointed
  - Role: Chief Financial Officer and Chief Administrative Officer
  source text: Bill Wafford, age 53, has been appointed Chief Financial Officer and Chief Administrative Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000135509625000015/0001355096-25-000015-index.htm
- Executive change
  Brian J. Wendling departed as Principal Financial Officer and Chief Accounting Officer at QVC Group, Inc..
  - Action: stepped down
  - Role: Principal Financial Officer and Chief Accounting Officer
  source text: including Brian J. Wendling, Principal Financial Officer and Chief Accounting Officer of the Company, will step down from their officer positions, effective March 31, 2025
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000135509625000015/0001355096-25-000015-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.