M&A
confidence high
sentiment positive
materiality 0.85
Etsy sells Depop to eBay for ~$1.2B cash; expects close Q2 2026, proceeds for buybacks
ETSY INC
- eBay acquires Depop for ~$1.2B cash; Etsy to focus on core marketplace and use proceeds for share repurchases and investment.
- Depop generated ~$1B GMS in 2025, with 7M active buyers and 3M active sellers; nearly 90% of buyers are under 34.
- Transaction expected to close in Q2 2026, subject to antitrust approvals; termination fee of $90M if antitrust blocks deal.
- Depop will retain its name, brand, platform and culture as part of eBay; cross-listing opportunities planned.
- eBay funded from cash on hand; transaction unanimously approved by both boards.