---
schema_version: "secwatch.filing_event.v1"
accession: "0001373715-26-000014"
form_type: "8-K"
ticker: "NOW"
cik: "0001373715"
company_name: "ServiceNow, Inc."
filed_at: "2026-02-17T23:59:59+00:00"
generated_at: "2026-05-16T02:23:33.358743+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# ServiceNow CEO McDermott to buy $3M of stock; multiple execs terminate 10b5-1 plans

## Summary
- CEO Bill McDermott enters purchase agreement to buy $3M of NOW shares on Feb 27, 2026 at market price.
- McDermott, CFO Mastantuono, Vice Chairman Tzitzon, Chief People Officer Canney, and Special Counsel Elmer terminated 10b5-1 plans.
- The purchase date is the earliest allowed to avoid short-swing profit liability under Section 16.
- The purchase will be disclosed on a Form 4 when required.

## SEC filing metadata
- accession: 0001373715-26-000014
- form_type: 8-K
- ticker: NOW
- cik: 0001373715
- company_name: ServiceNow, Inc.
- filed_at: 2026-02-17T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 7.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1373715/000137371526000014/0001373715-26-000014-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1373715/000137371526000014/now-20260213.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001373715-26-000014
- JSON: https://secwatch.observer/filing/0001373715-26-000014.json
- Plain text: https://secwatch.observer/filing/0001373715-26-000014.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.