---
schema_version: "secwatch.filing_event.v1"
accession: "0001377630-23-000077"
form_type: "8-K"
ticker: "NCMI"
cik: "0001377630"
company_name: "National CineMedia, Inc."
filed_at: "2023-06-05T23:59:59+00:00"
generated_at: "2026-06-14T07:12:49.054343+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# NCM enters 10-year advertising agreement with Regal Cinemas covering 6,000+ screens

## Summary
- 10-year exclusive ad rights at Regal's 6,000+ screens and 450 U.S. theaters, replacing prior Exhibitor Services Agreement.
- Agreement subject to bankruptcy court approval by June 30, 2023; Regal to support NCM's reorganization plan.
- Parties to dismiss with prejudice ongoing litigation related to the prior ESA's exclusivity provisions.
- NCM retains Noovie pre-show and Platinum ad unit; strengthens market position with three national cinema chains.
- NCM CEO says deal deepens 20-year relationship and reaffirms NCM as premier cinema advertising company.

## SEC filing metadata
- accession: 0001377630-23-000077
- form_type: 8-K
- ticker: NCMI
- cik: 0001377630
- company_name: National CineMedia, Inc.
- filed_at: 2023-06-05T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 1.01, 1.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1377630/000137763023000077/0001377630-23-000077-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1377630/000137763023000077/ncmllc-20230603.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001377630-23-000077
- JSON: https://secwatch.observer/filing/0001377630-23-000077.json
- Plain text: https://secwatch.observer/filing/0001377630-23-000077.txt

## Key facts
- Material Agreements
  National CineMedia, Inc. entered into Network Affiliate Transaction Agreement with Regal Cinemas, Inc. valued at exclusive right to provide on-screen advertisements at Regal's theaters for a term of ten years in e (effective 2023-06-30).
  - Action: entry
  - Counterparty: Regal Cinemas, Inc.
  - Value: exclusive right to provide on-screen advertisements at Regal's theaters for a term of ten years in e
  - Effective: 2023-06-30
  source text: The Advertising Agreement provides that NCM LLC will acquire the exclusive right to provide on-screen advertisements at Regal’s theaters for a term of ten years in exchange for payments based on the attendance at Regal’s theaters and the revenue generated by NCM LLC through advertising displayed in Regal’s theaters.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1377630/000137763023000077/0001377630-23-000077-index.htm
- Material Agreements
  National CineMedia, Inc. terminated Exhibitor Services Agreement with Regal Cinemas, Inc. valued at termination of the Exhibitor Services Agreement and waiver of claims (effective 2023-06-30).
  - Action: termination
  - Counterparty: Regal Cinemas, Inc.
  - Value: termination of the Exhibitor Services Agreement and waiver of claims
  - Effective: 2023-06-30
  source text: Pursuant to a separate termination agreement (the “Termination Agreement”), the Exhibitor Services Agreement, between NCM LLC and Regal (the “ESA”), will be rejected by Regal and will be deemed terminated.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1377630/000137763023000077/0001377630-23-000077-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.