---
schema_version: "secwatch.filing_event.v1"
accession: "0001377630-24-000097"
form_type: "8-K"
ticker: "NCMI"
cik: "0001377630"
company_name: "National CineMedia, Inc."
filed_at: "2024-05-15T23:59:59+00:00"
generated_at: "2026-06-01T22:48:26.864184+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# NCM appoints Catherine Sullivan as President of Sales, Marketing & Partnerships; Felenstein departs June 30

## Summary
- Catherine Sullivan appointed President – Sales, Marketing and Partnerships effective May 16, 2024; reports to CEO Tom Lesinski.
- Ms. Sullivan has 30+ years experience, previously CEO of PHD Media US and CIO at Omnicom Media Group.
- Salary $650,000, target bonus 85% of salary, LTI grant for 2025 at least $600,000; one-time equity award $600,000.
- Scott Felenstein steps down May 16, departs NCM on June 30, 2024 at contract end; receives involuntary termination severance.
- Sullivan to lead sales & marketing strategy to drive growth of NCM's cinema advertising platform.

## SEC filing metadata
- accession: 0001377630-24-000097
- form_type: 8-K
- ticker: NCMI
- cik: 0001377630
- company_name: National CineMedia, Inc.
- filed_at: 2024-05-15T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1377630/000137763024000097/0001377630-24-000097-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1377630/000137763024000097/ncmllc-20240515.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001377630-24-000097
- JSON: https://secwatch.observer/filing/0001377630-24-000097.json
- Plain text: https://secwatch.observer/filing/0001377630-24-000097.txt

## Key facts
- Executive change
  Scott D. Felenstein departed as President - Sales, Marketing and Partnerships at National CineMedia, Inc..
  - Action: step down and depart
  - Role: President - Sales, Marketing and Partnerships
  source text: Scott D. Felenstein, the Company's current President - Sales, Marketing and Partnerships, will step down from his role as of the Effective Date and depart the Company at the end of his contract on June 30, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1377630/000137763024000097/0001377630-24-000097-index.htm
- Executive change
  Catherine Sullivan was appointed as President - Sales, Marketing and Partnerships at National CineMedia, Inc..
  - Action: appointed
  - Role: President - Sales, Marketing and Partnerships
  source text: appointed Catherine Sullivan, 58, as the Company's President - Sales, Marketing and Partnerships.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1377630/000137763024000097/0001377630-24-000097-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.