---
schema_version: "secwatch.filing_event.v1"
accession: "0001393052-22-000038"
form_type: "8-K"
ticker: "VEEV"
cik: "0001393052"
company_name: "VEEVA SYSTEMS INC"
filed_at: "2022-09-26T23:59:59+00:00"
generated_at: "2026-06-23T07:25:44.095319+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Veeva CEO Peter Gassner to sell 3.33M shares via 10b5-1 plan starting Dec 5, 2022

## Summary
- Gassner will exercise pre-IPO option for 3,333,333 Class B shares, convert to Class A, and sell via broker-managed 10b5-1 plan.
- Trading window opens Dec 5, 2022; plan ends by Mar 8, 2023. Proceeds used to fund exercise and taxes.
- Gassner also plans to donate up to 1,000,000 Class A shares to a donor-advised fund in installments through Dec 31, 2023.
- He will remain Veeva's largest shareholder, beneficially owning >12M shares after transactions; no further sales planned in 2023.
- This is Gassner's first stock sale since March 2014 secondary offering; sale is structured transparently to balance diversification and charitable goals.

## SEC filing metadata
- accession: 0001393052-22-000038
- form_type: 8-K
- ticker: VEEV
- cik: 0001393052
- company_name: VEEVA SYSTEMS INC
- filed_at: 2022-09-26T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1393052/000139305222000038/0001393052-22-000038-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1393052/000139305222000038/veev-20220926.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001393052-22-000038
- JSON: https://secwatch.observer/filing/0001393052-22-000038.json
- Plain text: https://secwatch.observer/filing/0001393052-22-000038.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.