---
schema_version: "secwatch.filing_event.v1"
accession: "0001397187-24-000016"
form_type: "8-K"
ticker: "LULU"
cik: "0001397187"
company_name: "lululemon athletica inc."
filed_at: "2024-05-21T23:59:59+00:00"
generated_at: "2026-06-01T10:35:01.627145+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Lululemon CPO Sun Choe departs; restructures product and brand teams

## Summary
- Sun Choe, Chief Product Officer, resigns effective June 21, 2024 to pursue other opportunity.
- Company will not replace CPO role; Global Creative Director Jonathan Cheung reports directly to CEO.
- Nikki Neuburger named Chief Brand & Product Activation Officer, overseeing Merchandising, Footwear, Product Operations.
- Elizabeth Binder, Chief Merchandising Officer, will report to Neuburger.

## SEC filing metadata
- accession: 0001397187-24-000016
- form_type: 8-K
- ticker: LULU
- cik: 0001397187
- company_name: lululemon athletica inc.
- filed_at: 2024-05-21T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1397187/000139718724000016/0001397187-24-000016-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1397187/000139718724000016/lulu-20240515.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001397187-24-000016
- JSON: https://secwatch.observer/filing/0001397187-24-000016.json
- Plain text: https://secwatch.observer/filing/0001397187-24-000016.txt

## Key facts
- Executive change
  Michelle Choe resigned as Chief Product Officer at lululemon athletica inc..
  - Action: resigned
  - Role: Chief Product Officer
  source text: On May 15, 2024, Michelle Choe resigned from her position as Chief Product Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1397187/000139718724000016/0001397187-24-000016-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.