other material
confidence high
sentiment positive
materiality 0.75
PMI extends KT&G collaboration to 2038, exclusive rights to sell smoke-free products outside South Korea
Philip Morris International Inc.
- 15-year exclusive agreement to commercialize KT&G's smoke-free products globally (ex-South Korea) until Jan 29, 2038.
- First 3-year commitment of 16 billion consumables; volume commitments expected to increase over full term.
- Builds on prior collaboration in over 30 markets; expands PMI's smoke-free portfolio including offerings for low/middle-income markets.
- PMI and KT&G call on regulators worldwide to leverage smoke-free alternatives to reduce cigarette use.