---
schema_version: "secwatch.filing_event.v1"
accession: "0001433195-21-000090"
form_type: "8-K"
ticker: "APPF"
cik: "0001433195"
company_name: "APPFOLIO INC"
filed_at: "2021-09-16T23:59:59+00:00"
generated_at: "2026-06-29T03:12:52.179867+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# AppFolio names Fay Sien Goon as CFO, effective Oct 18, 2021; compensation detailed

## Summary
- Fay Sien Goon appointed CFO effective Oct 18, 2021; previously Chief Accounting Officer at ServiceNow.
- Compensation includes $450K base salary, $500K sign-on bonus, $450K target annual STI, and $2M one-time STI for FY2022.
- Equity awards: $6M time-based RSUs vesting over 5 yrs, $2.4M performance RSUs (Dec 2023), and $600K additional time-based RSUs.
- Severance: 12 months base salary continuation, prorated STI, COBRA for 12 months, and accelerated equity vesting on qualifying termination.

## SEC filing metadata
- accession: 0001433195-21-000090
- form_type: 8-K
- ticker: APPF
- cik: 0001433195
- company_name: APPFOLIO INC
- filed_at: 2021-09-16T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1433195/000143319521000090/0001433195-21-000090-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1433195/000143319521000090/appf-20210916.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001433195-21-000090
- JSON: https://secwatch.observer/filing/0001433195-21-000090.json
- Plain text: https://secwatch.observer/filing/0001433195-21-000090.txt

## Key facts
- Executive change
  Fay Sien Goon was appointed as Chief Financial Officer at APPFOLIO INC.
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On September 16, 2021, AppFolio, Inc. (the “Company”) announced that Fay Sien Goon, age 43, has been appointed Chief Financial Officer of the Company, effective October 18, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1433195/000143319521000090/0001433195-21-000090-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.