AppFolio invests $75M for minority stake in Second Nature Brands in strategic partnership

APPFOLIO INC

Purchased a minority, non-controlling equity interest in Second Nature Holdings for $75M cash on hand.
Partnership lets AppFolio property management customers offer Second Nature's resident services (credit building, internet, pest control) within AppFolio Stack.
Press release cites 71% of renters value resident benefits; partnership aims to improve retention and occupancy.
Investment complements FolioSpace and recent Zillow leasing integration; no financial guidance changed.

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