{"schema_version":"secwatch.filing_event.v1","accession":"0001437749-21-024897","form_type":"8-K","ticker":"STCB","cik":"0001539850","company_name":"Starco Brands, Inc.","filed_at":"2021-11-02T23:59:59+00:00","discovered_at":"2026-05-14T18:04:12.970026+00:00","generated_at":"2026-06-28T15:05:41.094159+00:00","sec_items":["7.01","8.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.4,"calibrated_materiality_score":0.4,"confidence":"high","headline":"Starco Brands hires Rob Floyd as Chief Mixology Officer for Whipshots launch","bullets":["Rob Floyd appointed Chief Mixology Officer; to focus on new product Whipshots, a vodka-infused whipped cream launching later in 2021.","Floyd brings 20+ years experience as mixologist and performer; will develop cocktails and product innovation.","Whipshots is non-dairy, vodka-infused whipped cream, positioning to disrupt spirits vertical.","Consulting agreement entered with Floyd; title of Chief Mixology Officer."],"urls":{"canonical":"https://secwatch.observer/filing/0001437749-21-024897","json":"https://secwatch.observer/filing/0001437749-21-024897.json","markdown":"https://secwatch.observer/filing/0001437749-21-024897.md","text":"https://secwatch.observer/filing/0001437749-21-024897.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1539850/000143774921024897/0001437749-21-024897-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1539850/000143774921024897/stcb20211025b_8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-28T15:05:41.094159+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}