---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-21-024897"
form_type: "8-K"
ticker: "STCB"
cik: "0001539850"
company_name: "Starco Brands, Inc."
filed_at: "2021-11-02T23:59:59+00:00"
generated_at: "2026-06-28T15:05:41.094159+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Starco Brands hires Rob Floyd as Chief Mixology Officer for Whipshots launch

## Summary
- Rob Floyd appointed Chief Mixology Officer; to focus on new product Whipshots, a vodka-infused whipped cream launching later in 2021.
- Floyd brings 20+ years experience as mixologist and performer; will develop cocktails and product innovation.
- Whipshots is non-dairy, vodka-infused whipped cream, positioning to disrupt spirits vertical.
- Consulting agreement entered with Floyd; title of Chief Mixology Officer.

## SEC filing metadata
- accession: 0001437749-21-024897
- form_type: 8-K
- ticker: STCB
- cik: 0001539850
- company_name: Starco Brands, Inc.
- filed_at: 2021-11-02T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1539850/000143774921024897/0001437749-21-024897-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1539850/000143774921024897/stcb20211025b_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-21-024897
- JSON: https://secwatch.observer/filing/0001437749-21-024897.json
- Plain text: https://secwatch.observer/filing/0001437749-21-024897.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.