---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-22-002832"
form_type: "8-K"
ticker: "STCB"
cik: "0001539850"
company_name: "Starco Brands, Inc."
filed_at: "2022-02-09T23:59:59+00:00"
generated_at: "2026-06-27T09:34:50.482334+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Starco Brands launches national retail distribution of Whipshots vodka-infused whipped cream

## Summary
- Whipshots (in partnership with Cardi B) now available at GoPuff, BevMo, Liquor Barn, Total Wines & Spirits in CA, CO, WA, FL.
- Initial SKUs: 50mL ($5.99) and 200mL ($14.99) in vanilla, caramel, and mocha flavors.
- Distribution via Republic National Distributing Company (RNDC); additional regions to be added monthly.
- Product has 10% ABV, no refrigeration needed; described as one of largest consumer product launches of 2021.
- CEO Ross Sklar cites well-executed launch and retail strategy meeting overwhelming demand.

## SEC filing metadata
- accession: 0001437749-22-002832
- form_type: 8-K
- ticker: STCB
- cik: 0001539850
- company_name: Starco Brands, Inc.
- filed_at: 2022-02-09T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1539850/000143774922002832/0001437749-22-002832-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1539850/000143774922002832/stcb20220207_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-22-002832
- JSON: https://secwatch.observer/filing/0001437749-22-002832.json
- Plain text: https://secwatch.observer/filing/0001437749-22-002832.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.