---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-23-003169"
form_type: "8-K"
ticker: "RCKY"
cik: "0000895456"
company_name: "ROCKY BRANDS, INC."
filed_at: "2023-02-13T23:59:59+00:00"
generated_at: "2026-06-19T17:09:39.991246+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Rocky Brands appoints Sarah O'Connor as CFO effective March 13, 2023

## Summary
- Sarah O'Connor appointed SVP, CFO and Treasurer effective March 13, 2023.
- O'Connor receives $270k base salary; severance includes 6 months salary if terminated without cause.
- O'Connor brings 15+ years experience from MedVet, Columbia Pipeline Group, and L Brands.
- Former CFO Tom Robertson will continue as COO; Simms and Wortham take new SVP roles.

## SEC filing metadata
- accession: 0001437749-23-003169
- form_type: 8-K
- ticker: RCKY
- cik: 0000895456
- company_name: ROCKY BRANDS, INC.
- filed_at: 2023-02-13T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/895456/000143774923003169/0001437749-23-003169-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/895456/000143774923003169/rcky20230213_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-23-003169
- JSON: https://secwatch.observer/filing/0001437749-23-003169.json
- Plain text: https://secwatch.observer/filing/0001437749-23-003169.txt

## Key facts
- Executive change
  Sarah O'Connor was appointed as Senior Vice President, Chief Financial Officer and Treasurer at ROCKY BRANDS, INC..
  - Action: appointed
  - Role: Senior Vice President, Chief Financial Officer and Treasurer
  source text: the Board of Director of the Company has approved the appointment, effective as of March 13, 2023, of Sarah O’Connor, age 37, as Senior Vice President, Chief Financial Officer and Treasurer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/895456/000143774923003169/0001437749-23-003169-index.htm
- Executive change
  Richard Simms changed role as Senior Vice President of IT, Customer Service and Operational Excellence at ROCKY BRANDS, INC..
  - Action: will transition
  - Role: Senior Vice President of IT, Customer Service and Operational Excellence
  source text: Richard Simms will transition from President, Operations to the newly created position of Senior Vice President of IT, Customer Service and Operational Excellence
  evidence_url: https://www.sec.gov/Archives/edgar/data/895456/000143774923003169/0001437749-23-003169-index.htm
- Executive change
  Thomas D. Robertson changed role as Chief Operating Officer at ROCKY BRANDS, INC..
  - Action: will continue to serve as
  - Role: Chief Operating Officer
  source text: Thomas D. Robertson, the Company’s Current Chief Operating Officer, Chief Financial Officer and Treasurer, will continue to serve as Chief Operating Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/895456/000143774923003169/0001437749-23-003169-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.