---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-23-023679"
form_type: "8-K"
ticker: "FTLF"
cik: "0001374328"
company_name: "FITLIFE BRANDS, INC."
filed_at: "2023-08-14T23:59:59+00:00"
generated_at: "2026-06-11T10:26:04.841597+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# FitLife Q2 revenue $14.8M (+89% YoY), net income $2.0M (+36%); MRC integration progressing

## Summary
- Total revenue $14.8M (+89% YoY); net income $2.0M (+36%); diluted EPS $0.40 vs $0.29.
- Adjusted EBITDA $3.0M (+35%); MRC contributed ~50% of consolidated EBITDA.
- Legacy FitLife revenue down 9% to $7.1M; online revenue +15%, wholesale -15%.
- MRC integration: $1.5M annual SG&A savings; ad spend reduced 20% vs prior year with no material revenue impact.
- Cash $9.8M, term loan $11.9M (net debt $2.1M); seeking Nasdaq listing, may consider stock split to meet ADV threshold.

## SEC filing metadata
- accession: 0001437749-23-023679
- form_type: 8-K
- ticker: FTLF
- cik: 0001374328
- company_name: FITLIFE BRANDS, INC.
- filed_at: 2023-08-14T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1374328/000143774923023679/0001437749-23-023679-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1374328/000143774923023679/ftlf20230814_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-23-023679
- JSON: https://secwatch.observer/filing/0001437749-23-023679.json
- Plain text: https://secwatch.observer/filing/0001437749-23-023679.txt

## Key facts
- Earnings Releases
  FITLIFE BRANDS, INC. reported the second quarter ended June 30, 2023 results: revenue $14.8 million, net income $2.0 million, EPS $0.44 basic, $0.40 diluted.
  - Period: the second quarter ended June 30, 2023
  - Revenue: $14.8 million
  - Net income: $2.0 million
  - EPS: $0.44 basic, $0.40 diluted
  - Result: reported results
  source text: first full quarter following the acquisition of Mimi’s Rock Corp (“MRC”) on February 28, 2023. Highlights for the second quarter ended June 30, 2023 include: ● Total revenue was $14.8 million, an increase of 89% compared to the second quarter of 2022. ● Adjusted EBITDA was $3.0 million, an increase of 35% compared to the second quarter of 2022, approximately half of
  evidence_url: https://www.sec.gov/Archives/edgar/data/1374328/000143774923023679/0001437749-23-023679-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.