Rocky Mountain Chocolate Factory unveils brand refresh, simplifies trade name

Rocky Mountain Chocolate Factory, Inc.

New brand identity unveiled at 2023 National Franchisee Convention in San Antonio, TX.
Company adopts streamlined trade name 'Rocky Mountain Chocolate' from previous longer name.
CEO Rob Sarlls states rebranding aims to differentiate in premium chocolate market and drive expansion.
No financial details or cost of rebranding disclosed in the announcement.

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