secwatch.observer — SEC 8-K summary
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Issuer:     Byrna Technologies Inc. (BYRN)
CIK:        0001354866
Form:       8-K
Filed at:   2023-12-19T23:59:59+00:00
Accession:  0001437749-23-034826
Event type: earnings
Sentiment:  positive
Materiality: 0.70
Item codes: 2.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Byrna Technologies reports preliminary Q4 revenue of $15.6M, up 121% sequentially
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- Preliminary Q4 2023 revenue $15.6M, up 121% from $7.1M in Q3 2023; down 2.7% vs Q4 2022.
- Excluding international sales (episodic), Q4 revenue up 33% YoY to $15.8M.
- Direct-to-consumer Byrna.com sales $9.2M (+23% YoY); Amazon sales $3.0M (+70%).
- Holiday period (Oct 1-Cyber Monday) net orders on Byrna.com/Amazon $10.2M, up 48% YoY.
- New advertising strategy shift to celebrity endorsements and non-social media channels drove results.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1354866/000143774923034826/0001437749-23-034826-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1354866/000143774923034826/byrn20231218_8k.htm
  HTML page:      https://secwatch.observer/filing/0001437749-23-034826

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer