Blum subsidiary Unrivaled sues Steimann, Troup, Troup Construction for theft of signage

BLUM HOLDINGS, INC.

Unrivaled Brands filed civil suit alleging theft of Blüm Santa Ana signage on Jan 18, 2024; police report for grand theft ($950+) filed Jan 31.
Defendants: Bernard Steimann, Daniel Troup, Troup Construction; claims include civil theft, conversion, declaratory relief.
Rebranding from 'People's' to 'Blüm' cited as motive; Steimann allegedly upset over brand change.
Blüm Santa Ana obtained a TRO on Feb 28 against New Patriot Holdings to stop interference with parking; New Patriot is an affiliate of People's California.

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